Your child’s first census only happens once. Make it count.

Counting kids in the 2020 Census ensures they have access to important educational resources and other services for the next decade. Let’s build their future now.

Celebrate A Milestone In Your Child’s Life

Many children under the age of 10 will be counted for the first time on Census Day, April 1, 2020. That’s a pretty important milestone for your little one. My First Census, a City of Phoenix effort to encourage families to include their children on the 2020 Census form, celebrates this occasion in your child’s life.

Nationally, children 0 – 5 are consistently among the most undercounted group in the census. In Phoenix, 48% of children age five and under live in an undercounted census tract, making it 6th in the nation for children in this circumstance.

By accurately counting all of the children in our community, we ensure that proper funding is available for important educational programs and medical resources that benefit children across the Valley.

Join and Enter to Win Prizes With Families That Are Already Celebrating on Social!

If you have a child between the ages of 0-10, join us in creating a digital photo album of this milestone, scroll down to some of their smiling faces below. We’re inviting all families to post a photo of their child with the hashtag #MyFirstCensus or #MiPrimerCenso to be entered to win some great prizes.

All families who participate in this digital celebration of the 2020 Census will be entered to win an exciting Grand Prize, including:

  • A professional family photo shoot by a local photography studio
  • Your child’s photo featured on an iCount2020 billboard in Phoenix

Be a part of My First Census and help us plan for the future one child at a time.

There is no purchase necessary to enter the My First Census Social Media Sweepstakes. For complete terms and conditions, see the official rules.


The census determines funding resources and congressional representation. We’re counting on our kids to be the next leaders. They’re counting on us to get them there.


The 2010 census missed about 1 million young children—costing over one billion dollars each year in the programs that should support those kids.

Counting every kid matters

Children under 5 are the most undercounted demographic on the census and each decade it’s getting worse, not better.


The census determines funding for the 10 largest federal programs serving children, like Head Start and children’s Medicaid services.

Increase federal funding in your community

Every year, more than $675 billion in federal funds is allocated to states and local communities based on census data.

Learn more about how the census affects your children, family, and community at

Help us raise awareness. Our children matter.

Let the world know your child counts for the 2020 Census when you share their photo on social media with the hashtag #MYFIRSTCENSUS or #MIPRIMERCENSO

    Don’t forget that adults matter too.

    iCount2020 is counting down the days for everyone to participate in the census.

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